Categorycontent writing

Why Readers Can Smell Fakes A Mile Away

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Experienced writers and editors will give you a piece of advice that you should never forget. Readers can smell fake content from a mile away. Most readers have a sort of instinct that allows them to gauge the credibility of the content and the writer who has written it. The ideal content is structured in a way that the reader can relate to in the best way. Since 60% of marketers create one piece...

What is the Second Mover Advantage in Content Marketing

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When you Google something, the top results usually contain some links that are terribly out of date. If you want to seal the deal and get your share of 68% online experiences, then you need to take a long and hard look at the situation. The second-mover advantage is something that is very prevalent in the world of SEO and economics. It can be defined as the benefits you reap by moving into an...

Technical Content: a Strategy Blueprint for SaaS Companies

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Developers can be a very tricky demographic to sell to, especially if you are someone who is not that well-versed in technical content yourself. Most marketers are unable to understand what it is that developers are looking for – and as a result, are unable to provide them with the right answers. Before you proceed, you have to know the best ways in which you can reach out and communicate...

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I like to observe things closely, and my writing comes from the aspects hidden in daily lives.
I am passionate for writing and love to elevate every brand's value with my skills. Now, it's been 5 years that I am managing a content development agency of my own, mastering the best of both Worlds.