Keeping The Urge To Please In Check


In this pandemic, we have been clear about a few things, and one amongst them is how we approach risks. Some people may be interested to do everything simply, while others opt for in-person gatherings. People-pleasing might sound like a good feature, but there is a dark side as well. Probably, saying yes to everything that you might not want to do can lead to depression. At times, it’s natural to...

Brand Crisis? How your Social Media Communication Can Save the Day


As a brand, you will naturally try to make maximum communication with your audience. They are present all over your social media existence and interacting with them is of course a basic exercise that we all have to follow. But what happens when we face a crisis? As the face of your brand, your Social media response during a crisis can make or break the brand image and a lot depends on what and...

7 Common Grammar Mistakes that Spoil Our Write-ups


While we try to produce a top-notched piece of writing, we all end up making a few grammatical mistakes. Here are a few common errors that we can easily avert if we are careful.   Poor choice of adverbs: The quality of a writer depends a lot on the choice of words by the writer. We often tend to emphasize a verb or an adjective with words like very, too, really, so, etc. The write–up would...

Tips To Follow While Writing For SEO


Your SEO game has to be on point if you want to increase the traffic, engagement, and ranking of your content on different search engine results. So, to help you with it, I have listed below a few tips on how you can write content that is SEO-friendly. It would be great if you target the questions that the users ask on the topic you are writing about, with your engaging content.  It will help if...

8 Essential Tips For Writing Fantastic Infographic Copy


Infographics are a common and popular way of spreading information across people in a short time. The correct usage of text and images educates the reader on various issues and topics. Everyone is preparing infographics today, and if you want your infographic copy to be unique, it’s not going to be easy at all. Many marketers concentrate on the design aspect only, but equal attention must be...

What Is A Qualified Lead?


A qualified lead is someone, who can become a potential customer to a company depending on the information and criteria they have received. Most importantly, you should know that there is no specific criterion as it varies from one organization to the other. Also, clients raising their hand and interested to get more details are qualified leads. It means that cold prospecting or no purchased...

Online Reputation Management: 6 Crucial Points to Focus and Improve


Your online reputation is very important and absolutely cannot be ignored. It is basically how a person will perceive your business when they look you up online. Online Reputation Management is a practice that aims to influence and improve the quality of the information that such people receive. They can help you to suppress harmful content. This is very important as the first 5 results get 67%...

What is the Second Mover Advantage in Content Marketing


When you Google something, the top results usually contain some links that are terribly out of date. If you want to seal the deal and get your share of 68% online experiences, then you need to take a long and hard look at the situation. The second-mover advantage is something that is very prevalent in the world of SEO and economics. It can be defined as the benefits you reap by moving into an...

The Idea Farm: Learn The Art Of Sowing, Growing, And Harvesting Great Blog Post Ideas


Have you ever tried finding out what can be great blog post ideas? Many bloggers claim that they have written blogs but fail to gain the right audience. It’s because they do not give a thought of knowing about blog post ideas. That’s why; here is a massive list pulling out all the exclusive ideas that experts use in their website. It will give you a way to enhance your blog writing...

How to Succeed as a Content Team of One


Content marketing can be a very lonely task, even in some of the biggest companies in the world. When organizations grow in scale, the teams that are affected by the change generally include development and sales. Marketing and content creation lags behind – in fact, even in some of the world’s largest companies, the marketing team is nothing but a skeleton crew. Even if the company has a...

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I like to observe things closely, and my writing comes from the aspects hidden in daily lives.
I am passionate for writing and love to elevate every brand's value with my skills. Now, it's been 5 years that I am managing a content development agency of my own, mastering the best of both Worlds.