AuthorDivya Gandotra

B2B Content Marketing Research for 2021: Key Takeaways and Trends

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With the spread of the COVID 19 pandemic, the year 2020 had really been tough for most business owners. So, it is important for all business owners to follow Strong content marketing trends in order to stay afloat in the year 2021 which is not completely free from the impact of the virus. Because of shifts in the structure of technology a few trends have been introduced by the B2B content...

Your Brand Could Be a Superhero: Here’s how

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A wide range of lessons and knowledge can be learned for your brand and content marketing strategies through superheroes. The implication of such lessons in real life will help in your brand establishment. Every superhero has his own special ability. Similarly, your brand must have some special feature or category to make it unique and recognizable from others. Stories and movies of superheroes...

B2B SEO: Three Essential Strategies to Generate High-Quality Leads

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B2B essential strategies are created to generate effective leads and high ROIs for business organizations. It is used to increase sales through high-quality leads generated from SEO. Natural online search has a great ability to send the desired traffic continuously. Gradually it is becoming difficult to maintain the online presence of a business through organic or natural search. Many factors...

Things To Know About Brand Activism and Content Marketing

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Brand activism is now considered one of the most popular content marketing strategies. It cannot be said as a completely new concept.  It is an evolved process of standing up for social responsibilities and marketing by corporate sectors. It is an advanced step taken as a part of corporate social responsibility where brands participate to become active volunteers of a campaign with a cause. Here...

TikTok Statistics for 2021: Charts, data, and how it is useful in marketing

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Tiktok is a social media platform that allows users to share video content. It is owned by a Chinese company called Byte Dance. With a time duration of 15 seconds to 1 minute, people can make short format videos on this platform based on comedy, drama, dance, and education. The most common features of the platform are lip-syncing, dancing, or acting out performance clips. With its customizable...

6 Free Tools and Platforms for Every Writer

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The writers today are free to explore new avenues in terms of audiences, platforms, and writing mediums. There was a time a writer had to turn the pages of a thesaurus heavier than himself if he wanted to look up a good synonym for his article. The writers of this generation, however, are blessed with tools and aids which help to manifold in producing an engaging and error-free write-up. Whether...

6 Signs That It’s Time To Outsource Your Blog Content

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Outsourcing Blog content is the procedure of giving a new look and perspective to blog content. People who lack good writing skills can outsource their content for high-quality writing standards. Blogging has become a competitive task now. Only 25% of marketers are now not outsourcing their blogs for content creation.  But performing all your blog creation with extreme efficiency at home may not...

Tips to Choose a Marketing Automation Platform

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Marketing Automation is the process that uses software technology to automatically perform your marketing operations such as sending email, collecting and analyzing databases, and many more. It is beneficial to both e-commerce business and digital marketing. This process enhances a 14.5% increase in the sales productivity of a business. It is a collection of tools used for automated execution of...

4 Simple Ways To Improve Every Content You Create

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It is obvious to feel guilty about writing content in a total rush without thinking about its top-notch quality. People or content writers tend to finish their job or task such as writing a 500-word blog in a hurry. This kind of negligence is only shown for content pages but not any sales pages. But writing and maintaining high-quality content pages are equally important. Improve your content...

Tips to Implement Marketing Automation

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Marketing Automation is the process through which marketing organizations and departments perform effective and efficient marketing on various online channels such as email, blogs, social media through software programs and technologies specifically made for this purpose. These software platforms for marketing are made to reduce human error. It uses special analytical tools as a solution to find...

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I like to observe things closely, and my writing comes from the aspects hidden in daily lives.
I am passionate for writing and love to elevate every brand's value with my skills. Now, it's been 5 years that I am managing a content development agency of my own, mastering the best of both Worlds.