When your job is content writing, your main responsibility is to attract more readers. But it is often said that the art of reading is vanishing slowly. The art of reading needs a lot of patience and contemplation, but these days people are more impatient. So, no one knows whom to make responsible for the loss of the charm of this art, the readers or the writers.
Most of the readers have their patience for 10 secs to check if the content is really worth reading. So, as a content writer, it is your job to steal your readers’ attraction in that 10 secs. You don’t need to be the best writer in the world to create good content, but you need to keep certain things in mind when you want to become a good marketer. But, with time you can surely become a good content developer.
Tips to improve your content writing
- Choose the perfect headline: When you want your content to become viral, you should be very choosy about the words you use in the headline. As it is said that the first impression is the last impression, you must make the perfect shot in the very first place. Try to make your headlines curious, so that more people would get interested to read the content. But never mislead your readers by giving a title totally different from the content, as it may bring negative feedback. Sometimes provide headlines on trending topics, because most people want to become aware of what’s going around them through these online contents.
- Use unique tone: In content writing: most of the writers make proper research and have good writing practice, but one thing that can make you different from others is your tone. Write in the most appealing way without making any attempt of twisting the genuine information. You should have your own unique tone and voice, which are going to act as the key elements for branding.
- Make the first paragraph appealing: After the perfect headline successfully attracts the readers, the first paragraph would decide whether the reader will continue to read till the end or not. Try to start your content with stories, anecdotes so that the reader may find it interesting to read. Also, try to give the reader a glimpse of the interesting facts that you are going to share in your content.
- Make your content in a way that the audience can follow easily: Try not to pause while writing as it might break your concentration. Make all the edits and correct all grammatical errors only after you finish writing. And also try not to use too many difficult words, then if the readers need to look for the meaning of almost every word, then she or he might lose interest in reading.
Besides all these, you may also use tools available on the internet which can help with your content writing, but it is on you to find the best tools.