How To Write Meta Descriptions


Meta descriptions are the snippets of text that show up under your website’s URL in a search engine result. They give users an idea of what they’ll find if they click on your link and can also act as a call-to-action for people who are undecided between multiple links. Creating meta descriptions is essential because you want to ensure that every page on your website has one. It should be clear, concise, and interesting enough to encourage clicks from potential customers. In this post, we will How to write meta descriptions.

What are meta tags?

Meta tags are a series of words that describe the content on your website or blog post. The meta description appears in search engine results, so it should be eye-catching and concise to draw searchers’ attention.

What Is Meta Description?

How To Write Meta Descriptions
Meta descriptions are short summaries of a page that appear in search engine listings. In most cases, the meta description is what people see before clicking on your website’s listing to get more information about it, and so it needs to be compelling enough for them to click through. There are several ways. What makes an effective meta description?

Why is the meta description essential?

Meta descriptions show up in search engine results pages (SERPs) when someone searches for a specific phrase. The meta description is the blurb of text displayed under your URL, and it can either draw an interested searcher to click through or dissuade them from clicking altogether.

Where Should You add the meta description?

Meta descriptions are added to the HTML of a webpage. This means they have to be written in code and can’t just look like regular text. If you’re interested in how this is done, there’s plenty of tools available online that will guide you through it step by step.

How to write a meta description?

How To Write Meta Descriptions

1. Keywords

Please ensure your page’s main relevant keywords appear in the meta description. Frequently, search engines will underline in bold where in your snippet it detects the searcher’s question.

2. Treat the meta description as an advertisement for your website

Make it as exciting and timely as possible. The description should not only reflect the page’s content, but it should also be as attractive as possible, with a concise and clear message.

3. Make a clear and understandable copy

This is critical. Stuffing keywords into your meta description is terrible, and it doesn’t benefit the searcher because they’ll believe your result links to a spammy website. Make sure your description reads like a common phrase written by a human.

4. Length

The length of a meta description should be between 135 and 160 characters. Search engines will cut it off if it gets too long, so make sure any crucial keywords are closer to the beginning.

5. Meta descriptions should not be duplicated

Meta descriptions, like title tags, must be written individually for each page. If you duplicate your meta descriptions in bulk, Google may penalize you for duplicate content.

6. Start implementing rich snippets

Simply adding components to the snippets using schema markup, may improve their attractiveness. For example, star reviews, user reviews, product details, total calories, and so on.

The Bottom Line

Creating a clear, concise, and exciting meta description is essential for every page on your website. Remember to be as specific about the content of each page to encourage clicks from potential customers.

About the author

Divya Gandotra

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By Divya Gandotra

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I like to observe things closely, and my writing comes from the aspects hidden in daily lives.
I am passionate for writing and love to elevate every brand's value with my skills. Now, it's been 5 years that I am managing a content development agency of my own, mastering the best of both Worlds.