Writing optimized content is not just about what you write. It also has to do with organizing the page and how it looks on your website or blog post. A designer can do many essential things to improve the conversion rate of their web pages, including optimizing for SEO and mobile devices. In this article, we will cover 12 on-page techniques apart from content for better conversions!
Let’s take a look at them:
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Header tags
One of the most straightforward optimizations you can do is to put a header tag on your page headers so that people know where they are (and how many pages there are) when they’re scrolling down. This will help them keep track, avoid missing anything, and make it more convenient for readers who want to skim.
Some other things you can do are to limit the number of items on each page, use a different font size for titles and headers so that they stand out more effectively, and make sure there’s enough white space around text boxes to avoid them looking crowded.
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Anchor text
Anchor text is one of the most fundamental aspects of SEO, and it can be applied to a blog post or page in many ways. It would be best to use your target keywords as anchor text when linking out to external pages on other domains (such as Wikipedia) or to use images hosted externally from your site.
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Best on-page techniques apart from content: Internal links
Internal links are the bread and butter of SEO. They get your content ranked on Google, drive traffic to your site, and help you rank for more keyword phrases! An internal link is a hyperlink that points back at another page or URL within the same website. All pages should be connected with relevant and contextual internal links to maximize the number of pages that Google can crawl and index.
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Link volume
Link volume measures the number of links that point to your page, which can either be external or internal. The more links you have pointing at any given URL, the higher its associate ranking will likely be in search engine results pages (SERPs), and the more traffic it’ll receive from those sources.
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Link accessibility
Having a website is essential, but it isn’t good enough to have content. You need your site to be accessible so that users can find you and use what you offer. Search engine crawlers might not index all of the links on your page if they don’t know how to access them – which means less traffic for you.
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on-page techniques apart from content: Image optimization
Optimize your images. Allocate the most appropriate file size for the web by cutting off resolution and quality settings that are unnecessary or above what is needed. Avoid using large dimensions if you don’t need them; otherwise, downsize to a more manageable figure.
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Alt text
Alt text is an important accessibility feature that allows people with screen readers to identify and understand a web page’s content. When you create or edit your post, please ensure there is appropriate alt text for all images used in the blog post’s design.
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Title tags
Title tags are necessary for search engines. They make it easier to find your site in a Google or Bing search and click on the title link.
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Meta descriptions
Make sure your meta descriptions have been updated. If you don’t know how to do this, use a plugin like Yoast or something else that will automatically update the description for you.
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Protocols: HTTP vs HTTPS
Many sites are switching to the more secure version of the protocol, which requires a certificate signed by DigiCert. The company is offering free SSL certs for life—as well as broader support than most other providers offer—to those who renew their domain name and hosting package through them.
We hope that this guide helps you optimize your site with the on-page techniques apart from content effectively.
