How to gain value from broken backlinks

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Search engine optimization is a massive part of any website’s success. Many people are unaware that if they have broken backlinks on their site, it can impact how well the search engines rank them when someone searches for specific keywords. This blog post will cover how to gain value from broken backlinks to get the most out of your content and make sure you’re not penalized by Google or other search engines because of old links that no longer work (or never did).

What are broken backlinks?

gain value from broken backlinks

Broken backlinks are links that do not work because they used to be pointing at an outdated URL. Broken backlink data can often indicate imminent changes in a web page’s content or structure and is stored as one of the many metrics by Google. When broken link building emerged on SEO forums across various social media platforms, some would use these dead pages for spamming purposes – submitting them to search engine results pages (SERPS) with hopes of achieving higher placements for their site listings. 

However, this practice became ineffective as engines learned to identify quality from trash and penalized sites accordingly.

Broken Links: Reclamation vs. Building

Between broken link reclamation and broken link construction, there are two critical distinctions. The goal of link reclamation is to regain the value of broken links leading to your website. On the other hand, broken link building is the act of creating new content to replace broken backlinks from your rivals. Both approaches are slightly different, but they both provide you more flexibility over link-building outreach than traditional ways. If correctly executed, they can also make a huge difference.

How To Use Of Broken Backlinks To Gain Back Its Value

gain value from broken backlinks

Step 1: Analyze your site’s backlinks:

If you’re looking to use broken backlinks, figure out how many (if any) backlinks leading to your website are broken. Ahrefs is an excellent tool for analyzing this data and determining which backlinks are referring to dead links. Open Ahrefs and log in, then analyze your domain.

Step2: Make a list of all of your broken backlinks

Click the “Broken Links” icon in the left-hand menu located under “Backlinks.” After that, you’ll get a list of all the site’s broken backlinks. The “DR” (domain rating) column might help you sort the broken backlinks in this list. The highest-valued links will be at the top of the list. After that, you may export them into a spreadsheet for further analysis.

Step 3: Choose which broken links you want to pursue

Broken links on a page with high authority (e.g., Wikipedia) and many linking domains: Strategically pursue these broken backlinks to improve the relevancy of your content. You can also use this strategy for websites that have already lost some of their link equity since they are still considered authoritative by Google.

Step 4: Regain the broken link value

Broken backlinks are a pain to find and fix, but once they’re out of your site, you can get some value out of them. If the broken link is on an authoritative domain, it’s worth trying to contact that website owner with a request for either removal or replacement.

Step 5: Pay attention to broken backlinks

Broken backlinks can be a valuable source of information for your SEO strategy. They might not provide links to your site, but they can tell you what the competition is doing with their link-building strategy. Broken links are more than just something that looks ugly on a website.

We hope that you’ve got some help gaining the value back from the broken backlinks.

About the author

Divya Gandotra

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I like to observe things closely, and my writing comes from the aspects hidden in daily lives.
I am passionate for writing and love to elevate every brand's value with my skills. Now, it's been 5 years that I am managing a content development agency of my own, mastering the best of both Worlds.