To be a successful web content writer, you must first understand that writing for print media is very different from writing for the web. For print media, it is fair to assume that the reader has purchased the particular form of media to consume the content, but in the case of web content writing, readers primarily glance or scan through your article. Then don’t read. It means a web copy has to be more appealing than a printed copy.
We have prepared a few tips you should keep in mind while doing web content writing.
THE MOST IMPORTANT INFORMATION SHOULD GET THE FIRST PRIORITY
In literature, you begin with an overview and mention the necessary information in the conclusion, while in web writing, you do the opposite. The essential information comes first to catch the readers’ attention. The website isn’t an essay; readers do not want to see your language’s depth – they want the information without being bored. So good introductions are essential.
FOLLOW THE BEST SEO PRACTICES
Writing compelling content, including the keywords, isn’t an easy task but crucial for web content writing. So even before you begin to write the content, search for the relevant keywords for the topic. They drive the figures undoubtedly, but cramming the article with keywords will have an absolute inverse effect on audience engagement. If readers find the article to be of poor quality, they will bounce off from the page, and gradually the search engine will push down your domain. Include the keywords in the correct places like the URL, the meta description, and the H2 headers.
INCLUDE CARE WORDS
While web content writing, keep in mind that it is not a test of how many fancy words you know; it’s a test of how you can keep the article simple yet appealing. While keywords direct people to your website, it is the care words that make customers stick through the article or engage with the call-to-action button. For example, if you are looking for flight tickets – you don’t type low-priced flight tickets in the search bar; you type cheap flight tickets. Including care words in the article helps web users in finding relevant information.
WRITE TO CATCH THE GLANCE
Research says, only 16% of people read through articles word by word. The majority of them glance through it. So, to make people read your article, you have to catch that glance. How?
- Use more bullet points than paragraphs.
- Try communicating your message through your headlines.
- Highlight the relevant care words.
- Caption images in a way that promotes the sale.
UNSURE ABOUT SOMETHING, LOOK IT UP
Make this a mantra for everything. It’s just between you and the browser. You can be confused about minor things at a particular moment. It can be as small as an ‘apostrophe‘ or content marketing strategies, trending social media campaigns, or some crucial facts for your article. Look it up, but do not put any information in the article you are unsure about it. The most crucial factor to consider while writing web copies is that your web visitors don’t love reading. They will not continue reading complicated articles. So your web writing should always be simple, direct, and effective.