AuthorDivya Gandotra

5 Underused Ways to Get Better Content Ideas


Finding the best ideas in order to put in the buyer’s perspectives and assuming them as your customers might sound quite easy, but executing them might be some of the toughest jobs. Unless and until you make your share of research, you can never assume a person to be your customer. There are certain less-used channels that people mostly consider as non-obvious sources, but they can be considered...

How To Stay Motivated In Any Situation?


Motivation is a state of mind. Some days you stay motivated, where you get the feeling to achieve anything and everything and on the other days you might be feeling low and you’re not in a state of mind to achieve or accomplish something. Keeping the motivation levels higher is a unique thing to do. Here are some tips to stay motivated in your daily life: Clarity of Thought Process: Whatever you...

B2B Content Marketing Research for 2021: Key Takeaways and Trends


With the spread of the COVID 19 pandemic, the year 2020 had really been tough for most business owners. So, it is important for all business owners to follow Strong content marketing trends in order to stay afloat in the year 2021 which is not completely free from the impact of the virus. Because of shifts in the structure of technology a few trends have been introduced by the B2B content...

Your Brand Could Be a Superhero: Here’s how


A wide range of lessons and knowledge can be learned for your brand and content marketing strategies through superheroes. The implication of such lessons in real life will help in your brand establishment. Every superhero has his own special ability. Similarly, your brand must have some special feature or category to make it unique and recognizable from others. Stories and movies of superheroes...

B2B SEO: Three Essential Strategies to Generate High-Quality Leads


B2B essential strategies are created to generate effective leads and high ROIs for business organizations. It is used to increase sales through high-quality leads generated from SEO. Natural online search has a great ability to send the desired traffic continuously. Gradually it is becoming difficult to maintain the online presence of a business through organic or natural search. Many factors...

Things To Know About Brand Activism and Content Marketing


Brand activism is now considered one of the most popular content marketing strategies. It cannot be said as a completely new concept.  It is an evolved process of standing up for social responsibilities and marketing by corporate sectors. It is an advanced step taken as a part of corporate social responsibility where brands participate to become active volunteers of a campaign with a cause. Here...

TikTok Statistics for 2021: Charts, data, and how it is useful in marketing


Tiktok is a social media platform that allows users to share video content. It is owned by a Chinese company called Byte Dance. With a time duration of 15 seconds to 1 minute, people can make short format videos on this platform based on comedy, drama, dance, and education. The most common features of the platform are lip-syncing, dancing, or acting out performance clips. With its customizable...

6 Free Tools and Platforms for Every Writer


The writers today are free to explore new avenues in terms of audiences, platforms, and writing mediums. There was a time a writer had to turn the pages of a thesaurus heavier than himself if he wanted to look up a good synonym for his article. The writers of this generation, however, are blessed with tools and aids which help to manifold in producing an engaging and error-free write-up. Whether...

6 Signs That It’s Time To Outsource Your Blog Content


Outsourcing Blog content is the procedure of giving a new look and perspective to blog content. People who lack good writing skills can outsource their content for high-quality writing standards. Blogging has become a competitive task now. Only 25% of marketers are now not outsourcing their blogs for content creation.  But performing all your blog creation with extreme efficiency at home may not...

Tips to Choose a Marketing Automation Platform


Marketing Automation is the process that uses software technology to automatically perform your marketing operations such as sending email, collecting and analyzing databases, and many more. It is beneficial to both e-commerce business and digital marketing. This process enhances a 14.5% increase in the sales productivity of a business. It is a collection of tools used for automated execution of...

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I like to observe things closely, and my writing comes from the aspects hidden in daily lives.
I am passionate for writing and love to elevate every brand's value with my skills. Now, it's been 5 years that I am managing a content development agency of my own, mastering the best of both Worlds.