AuthorDivya Gandotra

What’s Next For OYO?

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The COVID-19 pandemic has dealt a crippling blow to life as we know it. Hundreds of industries and businesses have been sorely affected by the disruptions caused by the pandemic. One of the worst affected sectors is the hospitality industry, which has been hit especially hard due to travel restrictions and social distancing. OYO is one of the primary businesses that have been severely affected by...

How to Tailor Your Content to Rank in Voice Searches

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Voice searches are automated programs based on artificial intelligence. It provides virtual assistance to people within a fraction of seconds. It is the action of giving a vocal speech to inquire command or ask about something. With the increase in digitization, business organizations are adopting methods to get their website and brand recognized through voice searches. More than 25% of the...

Content Writers Can Improve Their Content Writing For SEO By Following These Techniques

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When your job is content writing, your main responsibility is to attract more readers. But it is often said that the art of reading is vanishing slowly. The art of reading needs a lot of patience and contemplation, but these days people are more impatient. So, no one knows whom to make responsible for the loss of the charm of this art, the readers or the writers. Most of the readers have their...

Bloggers and Influencers: Why you need them for your networking

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When you list the ways of promoting your brand or building your audience, don’t count on just the social media and link-building strategies. Adding a few bloggers or influencers on board can actually help you reach out to a wider audience and also come up with better content in collaboration.  The best thing about influencers is that they already have a ready pool of audience. The figures...

Tips to climb the Mountain of Data-Driven Content

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People tend to get more into articles that are data-driven. Websites with Data-driven content are successful in gaining a top place in the list of results in any search engine. What is data-driven content? Data-driven contents are blogs and articles which offer their readers data and information which are available nowhere else. This creation of absolute new content results in good traffic to...

Traffic Goals for Small(ish) Blogs

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If you are setting up a new blog, then you should have some clear traffic goals in place. This will let you understand how well you are doing, and allocate your resources in the most efficient way possible. Big and well-established blogs have tons of data to fall upon, but small blogs don’t have all of these resources at their disposal. Here are some insights from a content marketing benchmark...

Find (Evergreen) Content Topics That Pass The Test Of Time

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The Evergreen content is a type of content, which remains valid for a long time. This means the content will remain timeless and will attract plenty of readers. Evergreen Contents also has the power to increase the growth of social media shareability, traffic, leads, and associated revenues over time. These types of content also stand out as the main part of all the well-crafted marketing...

5 Ways in which Content Marketing can help build links

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In order to stay high on the SERP, your site would need some solid links. Good content marketing has proved to be the best way of earning effective links which can help you with SEO and also bring some traffic to your page.  If it is possible to do some research in your industry, go ahead. Not only will you gather valuable knowledge, but you can also build links when you share your findings with...

First Steps to Becoming an Article Writer

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So many potential writers out there are not sure about how to find their way into the world of articles, and no school can possibly teach you how to earn your living from your writing skills. The ones established now have all groped their way up the ladder and we know that it has been a tough time. The few ‘How To’s in this blog might help you start off as a professional article writer. Decide on...

Tips for a New Content Writer

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If you think that your job ends at cooking up fine content, you are clearly mistaken. A content creator these days needs to bring much more to the table.  With a mind-boggling number of articles being published every minute on social media platforms and blogs, a writer today has to literally wrestle for attention. Your target audience is spoilt for choice and with an average on-screen attention...

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I like to observe things closely, and my writing comes from the aspects hidden in daily lives.
I am passionate for writing and love to elevate every brand's value with my skills. Now, it's been 5 years that I am managing a content development agency of my own, mastering the best of both Worlds.