Google has officially dropped the Q&A function in Google search results. Instead of answering your question, you’ll see a link to the top result on Google for that query. It is not something new, and it’s been happening ever since they released Knowledge Graph back in 2012. This discusses entirely the release of Q&A on Google in search results. The company has announced to...
It is an undeniable fact that shoppers on the internet judge a service based on customer feedback and reviews. Even before they decide to order food online or buy something on Amazon, people are definitely going to check the rating and reviews of the product. This is the exact same for businesses and services as well. People are definitely going to go through your feedback before they elicit your...
Most brands today resort to content marketing as a strategic and effective approach towards marketing themselves. Let’s face it, content marketing is more effective in terms of cost and results when compared to traditional marketing. If you are looking for a career in marketing, this is definitely an area to consider seriously. So what are the skills that can make you an ace content marketer...
Commas help every reader to look out for the words that go together within a sentence. It also helps to highlight the important words of a sentence. It can be confusing at times to find out where to place a comma before ‘but’. First, you must know that ‘but is a conjunction used to join two words or sentences. In some exceptional cases, ‘but can be used without a comma in a sentence. Here are...
The COVID-19 pandemic has dealt a crippling blow to life as we know it. Hundreds of industries and businesses have been sorely affected by the disruptions caused by the pandemic. One of the worst affected sectors is the hospitality industry, which has been hit especially hard due to travel restrictions and social distancing. OYO is one of the primary businesses that have been severely affected by...
Voice searches are automated programs based on artificial intelligence. It provides virtual assistance to people within a fraction of seconds. It is the action of giving a vocal speech to inquire command or ask about something. With the increase in digitization, business organizations are adopting methods to get their website and brand recognized through voice searches. More than 25% of the...
When you list the ways of promoting your brand or building your audience, don’t count on just the social media and link-building strategies. Adding a few bloggers or influencers on board can actually help you reach out to a wider audience and also come up with better content in collaboration. The best thing about influencers is that they already have a ready pool of audience. The figures...
If you are setting up a new blog, then you should have some clear traffic goals in place. This will let you understand how well you are doing, and allocate your resources in the most efficient way possible. Big and well-established blogs have tons of data to fall upon, but small blogs don’t have all of these resources at their disposal. Here are some insights from a content marketing benchmark...
More than anything else, consumers look for brand authenticity while opting for it. For instance, audiences like to opt for a brand that’s promising and maintains transparency. Audiences want to bond with a brand with whom they can make a difference. Consistency in the development of the brand can create the brand personality, and a brand connecting with its customers through various platforms...
So many potential writers out there are not sure about how to find their way into the world of articles, and no school can possibly teach you how to earn your living from your writing skills. The ones established now have all groped their way up the ladder and we know that it has been a tough time. The few ‘How To’s in this blog might help you start off as a professional article writer. Decide on...