How Can You Manage Your Business/Brand’s Online Reputation Effectively?


Online reputation management can seem daunting and intimidating because there are so many websites and social media platforms where your business can be mentioned. It is very difficult to police all of those mentions at the same time. Here are some great strategies which you can use for effective ORM. Answer customer doubts promptly: The best way to do ORM is so mitigate negative reviews before...

Unemployment Level in the Post-Covid Months: The Silver Lining We Are Looking At


The post-covid months had seen a steep rise in the unemployment rate, but with things normalizing now, the rate of unemployment is again falling to almost the pre-covid level. In spite of the economists fearing a difficult recovery, it is clear now that the country is almost back on track when it comes to finding employment. Especially in the rural areas, where a massive number of migrant workers...

The Pandemic Doesn’t Mean That You Shouldn’t Get Paid


The economic meltdown can be a major spoiler for your raise and paycheque this year. But if you look closer, the pandemic is actually opening new doors for you to prove your worth.  While your company is facing tough times, you can be the one to find viable solutions. Be the one who suggests alternative business avenues or keeps the customer relationship alive. In a nutshell, be the one whom your...

Anytime vs Any Time – an error of all times


Have you ever wondered how the meaning of a word gets changed with a slight change in the spelling? Most of us are blissfully unaware of the difference and keep using the words arbitrarily.  Take ‘anytime’ and ‘any time’ for instance. The little space in between the two words ‘any’ and ‘time’ can result in a complete change of meaning even though...

The Changing Office Space in the Post Pandemic Work Culture


In the past few years, I have seen several companies adopt the work from the home policy as the system undoubtedly turned out to be economic and convenient for both ends. This setup, however, is no longer an option in the post-Covid months where everyone is compelled to function from the precincts of their homes. But how much is that going to impact the office space? It has been tried and tested...

What the post Covid months have taught me about job seeking


With so many people losing their jobs due to the pandemic, my friends have started a resume editing service where I have been helping for the last two months. What I thought to be a minor touch-up job turned out to be a different game as most resumes we received actually required a lot more than a touch-up. The most common resume lapses that I observed is that they are –       Too long     ...

Remote Interviews and How to Crack Them


The pandemic may be ruling our lives right now, but companies are still recruiting and you would be wrong to step back just because you are not confident about facing the recruiters in the virtual world.  Online interviews are the new normal today. But the competition is steep, and if you are trying to convince a recruiter, then there are a few things that can be your game changer.  Have a CV...

Tips To Make Your Content Mobile Friendly


Different search engines might show varied results on desktops and mobile devices. And as it is the ‘mobile-era,’ you have to align your website, content, and SEO strategies accordingly. I have listed below a few tips which will help you make your content mobile-focused.   Readers do not have patience, so make your content and website catchy so that it does not take much time to load. You have to...

How Does Content Performance Impact SEO and Rankings?


There is no denying that SEO and rankings are directly proportional to the content. According to research, a high content performance score leads to a better ranking on various search engines. The score also impacts the positions of the keywords on several sites. This helps in achieving higher ranks. Hence, It establishes the significance of well-optimized content.  You can deploy a third-party...

4 Ways to Earn and Maintain the Trust of your Audience


A business’s real ability lies in whether they can build a relationship of trust with their consumers. A user will only commit to the brand if they believe in it. Therefore, the audience’s confidence in your company is of the utmost necessity for its growth. Let us look at four ways of earning and maintaining their trust. Be Empathetic You can show empathy to your audience by listening to their...

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I like to observe things closely, and my writing comes from the aspects hidden in daily lives.
I am passionate for writing and love to elevate every brand's value with my skills. Now, it's been 5 years that I am managing a content development agency of my own, mastering the best of both Worlds.