Your job as a content marketer doesn’t end with writing good content and publishing it on various platforms.
What you need first and foremost is to ascertain your target and then move towards it strategically. Most content marketing fails to happen when marketers don’t define what they are working for.
Growth is of course the most obvious target of your content marketing. But how to reach there?
Maintain your quality: With an attention span of fewer than 8 minutes, your audience will not reach the end of your content unless you provide a good and engaging one.
There is no use if your audience reads through the content but doesn’t take any action on it. What you need is at least one Call to Action button like ‘Buy now, or ‘Click for more images’.
Engage in a conversation: When an audience communicates with you, be sure to reply. If possible, make use of chatbots so that they get 24×7 assistance or access to your services.
Maybe your content has gone viral. However, that doesn’t mean that it will generate useful leads because it may have gone viral for a completely different reason and has probably not reached the right audience. It is, therefore, better to count the final conversion figures, rather than the circulation metrics.
With unique content and enough audience responses, your marketing would be doing well. But to take it to the next level, you need to measure your results.