Meta descriptions are the snippets of text that show up under your website’s URL in a search engine result. They give users an idea of what they’ll find if they click on your link and can also act as a call-to-action for people who are undecided between multiple links. Creating meta descriptions is essential because you want to ensure that every page on your website has one. It should...
It’s no secret that Google is looking for quality content to index in their search engine. However, what you may not know are some of the ways that you can provide them with this content! This blog post discusses how schema markup can help boost your SEO and keep your site on the first page of Google results. In this article, we will discuss What is Schema.org? and the ways to increase your...
Every SEO expert in the world will tell you that Google ranks websites based on their quality and freshness. But is it possible to have too much of a good thing? It turns out, yes! In this case study, we examine what happens when companies produce more content than they can handle. We will also discuss Is more content good for ranking or not? The situation is this Last year, Sterling Sky dealt...
Google has officially dropped the Q&A function in Google search results. Instead of answering your question, you’ll see a link to the top result on Google for that query. It is not something new, and it’s been happening ever since they released Knowledge Graph back in 2012. This discusses entirely the release of Q&A on Google in search results. The company has announced to...
Search engine optimization is a massive part of any website’s success. Many people are unaware that if they have broken backlinks on their site, it can impact how well the search engines rank them when someone searches for specific keywords. This blog post will cover how to gain value from broken backlinks to get the most out of your content and make sure you’re not penalized by...
The internet is a vast and ever-expanding resource for content ideas. But sometimes, you’re just not sure where to look next. This post will help find content ideas out of your search for new topics to engage your readers and get them back again! Tips To Find Content Ideas 1. Set your content goals Every blog post, email campaign, and social media update you provide must contribute to...
Content creation is a time-consuming process. It can also be expensive and challenging to do yourself, even if you have a content marketing team. If you’re starting to see that there’s not enough time in the day for everything, it may be time to consider scaling your content production by outsourcing some of the work. In this article, we will discuss Tips for Scaling the Content...
Press Releases have been around for over 100 years. They are a great way to get your company or idea out into the world. But as time goes on, they seem to be less and less effective at generating traffic. Why is this? There are many reasons, but we will explore some of them in this blog post. Read on to know How to Write a Press Release That Gets Results (2021). What Is A Press Release? A press...
Google’s Featured Snippets are a great way to get your content seen by more people, but they can be tricky to make happen. This blog post will go over Formatting for readability & featured snippets and How to get featured in snippets What have featured snippets? Google’s Featured Snippets are a special search result that appears in the featured box at the top of Google’s SERP. They are...
Writing optimized content is not just about what you write. It also has to do with organizing the page and how it looks on your website or blog post. A designer can do many essential things to improve the conversion rate of their web pages, including optimizing for SEO and mobile devices. In this article, we will cover 12 on-page techniques apart from content for better conversions! Let’s...