Categories, unlike tags, can have a hierarchy. You might have a Jazz category, and under that have children categories for Bebop and Big Band. Totally optional.

3 Amazing Ways To Improve Marketing Writing Efficiency


Many people spend hours thinking about what to include to improve marketing writing efficiency. Marketing writing is effective as it increases traffic, real value, and enhances search engine rankings. Quality articles and blogs can help in building trust among audiences and enhance your ranks in SEO. Compared to paid advertisements, increasing a rank on search engine pages is five times more...

The Secret To Reaching Goals And Achieving Success


A big congrats to the people who came this far with the mindset to achieve success through their goals. Reaching goals is the road to success which needs great motivation, patience, perseverance, and dedication. To reach out your goals, you will need to improve your skills and abilities involved in the process. Set up your dream, make it into your goal, and achieve it to unlock the immense...

Your Brand Could Be a Superhero: Here’s how


A wide range of lessons and knowledge can be learned for your brand and content marketing strategies through superheroes. The implication of such lessons in real life will help in your brand establishment. Every superhero has his own special ability. Similarly, your brand must have some special feature or category to make it unique and recognizable from others. Stories and movies of superheroes...

Tips to Implement Marketing Automation


Marketing Automation is the process through which marketing organizations and departments perform effective and efficient marketing on various online channels such as email, blogs, social media through software programs and technologies specifically made for this purpose. These software platforms for marketing are made to reduce human error. It uses special analytical tools as a solution to find...

Brand Crisis? How your Social Media Communication Can Save the Day


As a brand, you will naturally try to make maximum communication with your audience. They are present all over your social media existence and interacting with them is of course a basic exercise that we all have to follow. But what happens when we face a crisis? As the face of your brand, your Social media response during a crisis can make or break the brand image and a lot depends on what and...

Yes, You Should Talk About Your Competitors. But Why?


If you take a look at the websites of some of the most successful companies or platforms in the world, you will see that they devote a lot of space to talk about competitors. For example, if you look at Podia’s website, you will see that they have extensive and fully optimized pages about their biggest competitors. The comparisons are made directly – the pages talk about how the Podia...

How Can You Manage Your Business/Brand’s Online Reputation Effectively?


Online reputation management can seem daunting and intimidating because there are so many websites and social media platforms where your business can be mentioned. It is very difficult to police all of those mentions at the same time. Here are some great strategies which you can use for effective ORM. Answer customer doubts promptly: The best way to do ORM is so mitigate negative reviews before...

The Pandemic Doesn’t Mean That You Shouldn’t Get Paid


The economic meltdown can be a major spoiler for your raise and paycheque this year. But if you look closer, the pandemic is actually opening new doors for you to prove your worth.  While your company is facing tough times, you can be the one to find viable solutions. Be the one who suggests alternative business avenues or keeps the customer relationship alive. In a nutshell, be the one whom your...

What the post Covid months have taught me about job seeking


With so many people losing their jobs due to the pandemic, my friends have started a resume editing service where I have been helping for the last two months. What I thought to be a minor touch-up job turned out to be a different game as most resumes we received actually required a lot more than a touch-up. The most common resume lapses that I observed is that they are –       Too long     ...

Remote Interviews and How to Crack Them


The pandemic may be ruling our lives right now, but companies are still recruiting and you would be wrong to step back just because you are not confident about facing the recruiters in the virtual world.  Online interviews are the new normal today. But the competition is steep, and if you are trying to convince a recruiter, then there are a few things that can be your game changer.  Have a CV...

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I like to observe things closely, and my writing comes from the aspects hidden in daily lives.
I am passionate for writing and love to elevate every brand's value with my skills. Now, it's been 5 years that I am managing a content development agency of my own, mastering the best of both Worlds.