Your online reputation is very important and absolutely cannot be ignored. It is basically how a person will perceive your business when they look you up online. Online Reputation Management is a practice that aims to influence and improve the quality of the information that such people receive. They can help you to suppress harmful content. This is very important as the first 5 results get 67%...
One of the most useful and effective ways in which you can connect with your target audience is by publishing content that they can relate to. The goal of your content should provide some sort of value to your readers. The value of data content cannot be overstated, and you need to leverage it for success. More than 90% of B2B marketers use content marketing and you need to know about the various...
Experienced writers and editors will give you a piece of advice that you should never forget. Readers can smell fake content from a mile away. Most readers have a sort of instinct that allows them to gauge the credibility of the content and the writer who has written it. The ideal content is structured in a way that the reader can relate to in the best way. Since 60% of marketers create one piece...
If you take a look at the websites of some of the most successful companies or platforms in the world, you will see that they devote a lot of space to talk about competitors. For example, if you look at Podia’s website, you will see that they have extensive and fully optimized pages about their biggest competitors. The comparisons are made directly – the pages talk about how the Podia...
When you Google something, the top results usually contain some links that are terribly out of date. If you want to seal the deal and get your share of 68% online experiences, then you need to take a long and hard look at the situation. The second-mover advantage is something that is very prevalent in the world of SEO and economics. It can be defined as the benefits you reap by moving into an...
Have you ever tried finding out what can be great blog post ideas? Many bloggers claim that they have written blogs but fail to gain the right audience. It’s because they do not give a thought of knowing about blog post ideas. That’s why; here is a massive list pulling out all the exclusive ideas that experts use in their website. It will give you a way to enhance your blog writing...
Content marketing has a huge role to play in eCommerce companies. Firms like BigCommerce, WooCommerce, Shopify, etc., always dominate the search results by uploading thousands of articles. Ecommerce content marketing helps companies to enhance brand recognition and domain authority. But for that, the smartest thing you must do is stop competing when you are there against strong companies. ...
The COVID-19 crisis has definitely shaken up things considerably and has changed the entire world for generations to come. Industries all over the world have been affected sorely by the crisis and the lives of ordinary people have changed as well. In this kind of scenario, how a brand reaches out to its audience is very important. Companies have to figure out the best ways to take care of their...
Developers can be a very tricky demographic to sell to, especially if you are someone who is not that well-versed in technical content yourself. Most marketers are unable to understand what it is that developers are looking for – and as a result, are unable to provide them with the right answers. Before you proceed, you have to know the best ways in which you can reach out and communicate...
Content marketing can be a very lonely task, even in some of the biggest companies in the world. When organizations grow in scale, the teams that are affected by the change generally include development and sales. Marketing and content creation lags behind – in fact, even in some of the world’s largest companies, the marketing team is nothing but a skeleton crew. Even if the company has a...